ABOUT ME
Vita van de Sandt
vitavdsandt@gmail.com
The energetic vibration of Amsterdam has always been a profound source of inspiration for me, which has shaped all my projects to be deeply rooted in the city’s essence.
From my years of research into Amsterdam’s fashion identity during my studies and my contributions to amsterdam&partners, to developing the brand identity for a café that is situated in the neighborhood I’ve called home all my life. From serving countless individuals as a bartender, to serving as a local guide for anyone who visits this city.
Through strategic concept development and storytelling, I explore how brands can authentically connect with the urban community while inspiring meaningful cultural dialogue.
Brand-tender = responsible for tending the identity of differents brands as well as tending different identities at the bar
CURRICULUM VITAE
Amsterdam Fashion Institute (AMFI): International Fashion & Branding, bachelor cum laude — 2018 - 2023
FotoFactory: Basic Photography Course, Amsterdam — 2018
European Bartender School (EBS), Amsterdam — 2018 & 2021
University of the Arts (UAL): Street Photography Course, London — 2019
Cambridge CPE2 – 2024